Budget per Platform

The choice of budget between Google Ads and Facebook Ads depends on your specific campaign goals, industry, and desired return on investment (ROI).

Google Ads Budget:

• High-intent conversions: Google Ads often requires a higher budget, especially in competitive industries like law, insurance, or finance, where Cost-Per-Click (CPC) can range from $1 to $100 depending on keywords. For example, competitive industries can see CPCs at the higher end, often requiring a larger daily budget to secure enough traffic​(Search Engine Journal).
  
• Better ROI for direct sales: Businesses with higher budgets targeting specific search terms often get a better ROI from Google Ads because users have high purchase intent when actively searching for solutions​.
• Recommendation: For Google Ads, businesses often allocate higher budgets ranging from $500 to $5,000/month, depending on the competitiveness of keywords and the conversion goals.

Facebook Ads Budget:

• Cost-effective for brand awareness: Facebook Ads can be run on smaller budgets, making them ideal for businesses looking to create awareness, engagement, and nurture long-term leads. Average CPC for Facebook Ads typically ranges from $1 to $3, and the platform is effective for campaigns with a focus on visual engagement and audience targeting.
• Lower initial spend: Facebook can offer cheaper acquisition costs for less competitive industries. Campaigns can start with daily budgets as low as $5 to $20/day and still generate meaningful engagement, especially in less saturated markets​.
• Recommendation: Facebook Ads are more suited for small-to-medium businesses starting with budgets of $200 to $2,000/month, depending on the objective (awareness vs. direct conversions).

• If you are targeting high-intent users and are willing to invest in a higher budget for faster and more direct ROI, Google Ads typically works better.
• For businesses with lower budgets focused on brand awareness, engagement, or lead nurturing, Facebook Ads will often provide a more cost-effective option.