21 Working Formulas

Let’s end our course with a 10 minute 21 working formulas. These formulas are derived our extensive A/B testing. These results are taken from experimenting with different subject lines, timing, personalization techniques. We have refined these methods to maximize engagement, conversions, and customer satisfaction. Make sure to take notes of what are tactics you are implementing and prioritizing from these formulas:

1. Using First Name in Subject Lines:

• Incorporating the recipient’s first name in the subject line can significantly improve open rates by creating a sense of direct and personalized communication.
• “Utilize dynamic first-name tokens in subject lines to establish an immediate connection with recipients, triggering higher open rates through personalized engagement.”

2. Send Emails While Consumer Mindset is Fresh:

• Timing is critical for follow-up emails. After a purchase, the customer remains primed to make more decisions, so sending cross-sell offers immediately increases conversion chances.
• “Initiate cross-sell email campaigns immediately following a transaction, leveraging the heightened purchase intent within the post-purchase window to drive additional sales.”

3. Daily Emails to Keep Lists Warm:

• Consistency is key to maintaining audience engagement. Sending regular emails helps ensure that your list remains responsive and engaged.
• “Implement a daily email cadence to sustain list responsiveness, minimizing attrition rates and ensuring consistent user interaction with your brand.”

4. Storytelling to Build Engagement Over Multiple Emails:

• Creating a narrative arc across a series of emails encourages recipients to keep engaging. The method of “open loops” ensures continued interest over time.
• “Employ multi-email narrative structures with open-loop storytelling techniques, creating unresolved elements that compel recipients to engage with successive emails.”

5. Push Notifications for Additional Monetization:

• Push notifications are a cost-effective way to increase engagement before users even enter the email or SMS list. Their low cost and scalability make them a valuable monetization tool.
• “Incorporate desktop push notifications into your marketing stack to capture early-stage leads and preemptively engage potential customers before they opt into email or SMS channels.”

6. Simple Offer Structure:

• Over-complicated offers often confuse recipients, leading to lower conversion rates. Clear, easy-to-understand offers tend to perform better.
• “Simplify offer presentations to minimize cognitive load, ensuring that the recipient can quickly grasp the offer’s value proposition and make purchasing decisions with minimal friction.”

7. The “O-Crap” Email to Shock and Capture Attention:

• The purpose of the first email in a sequence is to grab attention. Polarizing or unexpected subject lines paired with an educational component in the content can dramatically boost engagement.
• “Leverage shock-value subject lines that create cognitive dissonance, paired with actionable educational content, to initiate high engagement in introductory emails.”

11. Five Follow-Up Emails for Maximum Response:

• Testing shows that five follow-up emails yield the best response rates, with diminishing returns beyond that point. Spacing them strategically increases effectiveness.
• “Deploy a five-touch follow-up sequence, strategically spaced over a 10-day period to optimize open and response rates, maximizing engagement while avoiding diminishing returns.”

12. Tease Upcoming Emails to Increase Open Rates:

• Ending each email with a hint about what’s coming next keeps recipients curious and encourages them to open the next message in the series.
• “Close emails with forward-looking content teasers, creating anticipation for subsequent messages, thereby increasing future open and engagement rates.”

13. Use of Countdown Timers to Create Urgency:

• Countdown timers provide a visual cue for urgency, driving faster decision-making and increasing conversion rates in time-sensitive offers.
• “Embed countdown timers within emails to visually signify urgency, accelerating purchase decisions by applying cognitive pressure in time-sensitive campaigns.”

14. Review Gathering Flow After 45 Days:

• Timing is essential for collecting customer reviews. Sending a review request email about 45 days after purchase, tailored to product use cycles, can increase the likelihood of getting valuable feedback.
• “Schedule review request emails to be sent 45 days post-purchase, aligned with product consumption cycles, to maximize review collection rates.”

15. Waterfall Close Sequence for Last-Day Conversions:

• The last day of a campaign should see multiple emails reminding subscribers of the closing offer. Known as the “waterfall close,” this technique dramatically increases urgency and conversions.
• “Deploy a waterfall close sequence on the final day of promotions, with multiple emails sent at strategic intervals to amplify urgency and boost last-minute conversions.”

15. Shock Loops in Narrative-Based Emails:

• Creating shock loops in narrative-based emails helps keep readers engaged. By presenting polarizing or shocking ideas early and then resolving them throughout the sequence, engagement remains high across multiple emails.
• “Design email narratives with embedded shock loops—introducing polarizing ideas early and gradually resolving them across multiple emails—to maintain reader engagement.”

16. Five-Email Sequence for Product Launches:

• A five-part email sequence is ideal for product launches. Start by grabbing attention, then progressively build interest, address objections, and finally push for a purchase.
• “Craft a five-part email sequence for product launches, focusing on awareness, interest-building, objection-handling, and closing, to maximize conversion rates.”

17. Segment Audiences by Purchase History:

• Segmenting your email list based on purchase history allows for tailored email campaigns, such as upsell opportunities, personalized product recommendations, and re-engagement strategies.
• “Divide email lists by purchase behavior to create highly personalized and targeted email campaigns, maximizing the potential for upselling and repeat purchases.”

18. Leverage User-Generated Content in Emails:

• Including user-generated content (UGC) such as reviews, testimonials, or photos can build trust and authenticity, driving higher engagement and conversions.
• “Incorporate user-generated content like reviews and testimonials into email campaigns to build social proof, enhance trust, and drive higher engagement.”

19. Re-Engage Dormant Subscribers with Win-Back Campaigns:

• Win-back campaigns are targeted at inactive subscribers to re-engage them with special offers, personalized content, or simply reminding them of your value.
• “Deploy win-back email campaigns aimed at re-engaging dormant subscribers through personalized offers, relevant content, or exclusive incentives to prevent list decay.”

20. Utilize GIFs and Animation to Increase Engagement:

• Adding subtle animations or GIFs to emails can catch attention and make your emails more engaging, especially when demonstrating product features.
• “Enhance email engagement by incorporating animated GIFs or subtle motion graphics, capturing attention and improving the presentation of products or services.”

21. Create Limited-Time Offers to Drive Immediate Action:

• Limited-time offers introduce urgency, prompting recipients to act quickly. This can significantly improve conversion rates for time-sensitive promotions.
• “Deploy limited-time offers within email campaigns to introduce urgency, leveraging scarcity to prompt immediate action and boost conversions.”